Fabrics For Freedom in collaboration with Vips Groups have created the project "This bag has Cloth" and was presented at the HUB showroom in Madrid.
“This bag has cloth”
is born with a "nice story" behind: The choice of seed,
cultivation, dyeing, her painted clothing, packaging … were
carried out according to ecological and social criteria following,
environmental and economic impact of Fair Trade.
Eco bag is made from organic cotton from Vidarbha (a region of Central India). In this region, the purchase by farmers of seeds, fertilizers and pesticides associated with transgenic cotton, far from guaranteeing a prosperous future, it has plunged into a spiral of debt and economic losses which in thousands of cases has led them to suicide. As part of the project we will create two community seed banks to facilitate access of farmers in Vidarbha region to organic seed.
In Vidarbha, also known as the "Cotton Belt" of
India, 4 million hectares have been the transition to genetically
modified (GM) Bt cotton. Seed prices of cotton rose from 7 rupees /
kg. Rp 1,700 / kg. GM after Bt cotton was introduced. The GM cotton is
also vulnerable to pests, and as a result of pesticide use, ensuing in
an additional cost has increased 13 times during the same period.
Farmers have been trapped in a vicious cycle of debt due to
its increasing dependence on monocultures and loss of crop biodiversity,
the growing dependence on non-renewable seeds and monopolies that serve
them, the chemical materials needed to support GM Bt cotton, and the
consequent decline in soil fertility.
The bags are made in the weaving of Assisi Garments, a NGO
founded and run by Franciscan nuns and employs a group of women at risk
of social exclusion in the region Tiripur (southern India). These
women also receive their fair monthly salaries, training, accommodation
and meals.
Designer Sybilla successful and internationally renowned, creator of the brands Jocomomola and Sybilla is the designer of the first bag of "This Bag has Cloth."
Sybilla chairs Fabrics For Freedom, founding sponsor of
this initiative. From this foundation, recently created, Sybilla unites
the various aspects of their work in recent years: fashion, agriculture,
sustainable development and social awareness.
The bag that has laid the foundation for fair trade from
the purchase of cotton to the Indian organization Navdanya,
headed by activist Vandana Shiva, an activist, pacifist,
philosopher and theoretical physics. Creator of the Foundation and
movement Navdanya "Diverse Women for Diversity". She is an Eager
defender of the land, women, biodiversity and indigenous values. As an
activist she has become the "guardian of the seeds" and the voice of
farmers who are being hunted by large agro-business corporations.
This great project aims to help over 600 families in the Vidarbha region.
The foundation says the new consumer "requires an added
value, social and environmental commitment that meets the hopes and
thoughts of consumers" because "the younger generation while consuming
organic products, driving hybrid cars and recycle their waste want to
know where products are manufactured and what materials are used,
without compromising design and go to fashion.
Below you will see a video of the manufacturing process of the eco bag:
Original Source: http://www.concienciaeco.com/2010/05/30/esta-bolsa-tiene-tela/
